Monday, 5 October 2009

Bosch Corporate - Re-engineering Environment

Bosch is renowned for its engineering. This corporate campaign talked about how environment friendly the company is through their strength - Engineering. All their products are engineered to be environment friendly. The entire company philosophy is captured in the single phrase "Re-engineering Environment".





Bosch - Environology Campaign

In 2008 Bosch was on an environment drive. So I coined the word "Environology" which means Technology for the Environment. Each product ad talked about how it saves, conserves and help environment, and in turn how you can save the environment by just buying into the brand called Bosch.
















Bosch - 2008 Environology Campaign Collaterals

School Activity: Design a flash video game and load it on the website or put up kiosks in schools.
Save air – visual of polluted environment – a bird dying, the cursor is like an eraser. You have to erase before the bird hits the ground.
Save nature – the trees are disappearing fast. But you have 50 seconds to click on a button whence a new tree will be planted in place of old ones. And the most no. of trees should be recreated.
Save water – A pool where water is disappearing fast. The cursor is like a shovel. The player has to dig a channel and bring that water to the bottom level before it dries up.

Branded Jigsaw puzzle with environmental message. Like a jungle jigsaw. Together with the distribution of the Jigsaw puzzle Sapling distribution will be done and Screen Jungle book film with the environment message – can humans and animals be friends? Can animals help human beings?
Tissue Paper Dispensers with the environment message will be kept in Mall Washrooms.



Jungle Bus: A bus designed like a jungle and the door being a cave with the message: Welcome to the eco-friendly world of Bosch. The interior of the bus the pillars will be converted to trees, the rods will be branches and grapevines will be creeping along the rods, with brids nesting on strategic locations and there will be ambient sound of the Jungle with the message: You are a part of your environment. Preserve it.


Shop Display: The products will be displayed on a lawn in a specially craeted environment.
SMS Campaign: Bird chirping ringtone will be sent to people with message: Bosch. Technology for the environment. Be a part of it. You will recieve this sms while entering a Mall or an Electronic store like Sharaf DG or Emax.




Bosch ads - 2009 Identity
















Bosch ads - 2009 Identity






















Bosch - 1 liners
















Bosch - Topical